Baad El Bahr: Cultural Development Presents its Last Project From Rags to Riches
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Baad El Bahr for Cultural Development presents its last project FROM RAGS TO RICHES
BEBA is an Egyptian cultural association, whose key mission is to build bridges between cultures through contemporary art. This association, as well as encouraging and supporting young artists, also entails the elaboration of new thinking strategies and the organization of exhibitions based on innovative concepts. The association organizes workshops, conferences, exhibitions and long term activities on a regular basis, such as translation and publication of literary texts and the Cairo Mediterranean Literary Festival.
From Rags To Riches (FRTR) is a pilot project that is wholly devoted to upcycled public art in Cairo. The project combines for the first time in Egypt two sensitive topics such as the attention towards public space and the problem of garbage disposal.
Within the project framework, BEBA proudly announced the launch of its open call for 20 exhibition proposals for public artworks. The call is open to Egyptian and Egypt-based artists, designers, architects and students. Both single artists and groups can submit proposals to create site-specific art for display in Cairene public spaces, using unusual and upcycled materials. For a better understanding of the philosophy of the project , an open-air exhibition of the artworks will be presented in the garden of the Swiss Office for International Cooperation at the end of the year.
From Rags to Riches is in line with Baad El Bahr’s mission statement which aims to transform contemporary art into a daily experience accessible to everybody in the society, moving away from art as a luxury product for a limited, elite circle.
The project is curated by the Mashrabia Gallery of Contemporary Art, funded by the Swiss Agency for Development and Cooperation, the Dutch Embassy, the Spanish Embassy and supported by the Italian Cultural Institute, Medrar TV, the French Cultural Institute, the Yunus Cultural Institute, and the Balassi Hungarian Cultural Office.